37th Annual Visitor Studies Association Conference
07/15/2025 8:30 am PT


Effective Advocacy through Visitor Studies

Visitor studies and evaluation have the potential to drive change and support informed decision-making. Grasping and utilizing this influence is essential for museums, zoos, aquariums, and other educational spaces to take actions that benefit and uplift the communities we serve. At this year's virtual conference, the Visitor Studies Association aims to invigorate discussions on the impact and significance of visitor research and evaluation. We hope these conversations will inspire attendees and the broader VSA community to recognize the individual and collective power we possess to influence decisions and advocate for change.

This conference will foster opportunities to highlight examples of evaluation and research leading to decision-making and change, incorporating the voices of community members, as well as team members at all levels of organizations. The Visitors Studies Association recognizes that influencing change can be slow or unrealized and we hope for robust discourse on overcoming challenges and empowering organizations to take steps towards action.

Register to attend this year’s VSA conference!

If you have any questions please contact us at visitorstudies@visitorstudies.org

What phrase best describes your primary role with respect to visitor studies








How many VSA conferences have you attended?




The Visitor Studies Association is considering the inclusiveness of in-person and virtual conferences. The questions below help us to understand who is attending, and what work may need to be done to create more welcoming experiences.
How many years of experience do you have in the professional field that brought you to this year's VSA conference?







What is your gender identity?





Do you identify as transgender?




With which racial or ethnic group(s) do you identify? (Please select all that apply)










Networking Buddy Program - To make this year’s VSA virtual conference more welcoming and inclusive, we’ve created a (new and improved!) Networking Buddy Program where newcomers will be matched with returning VSA-goers. Buddies can navigate the networking sessions together, meet new people, and make new connections.
Whether you’re a newcomer or a returning attendee, would you like to be paired with one or two Networking Buddies?



Select Package
Member
$250.00
Non-Member* *Non-member rates include a membership to VSA
$370.00
Student
$50.00
Institutional**

**Institutional rate includes 8 registrations. You may purchase additional registration at $25 per attendee.

$900.00
Single Day
$125.00
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Order Summary
The events in the 2025 VSA conference will be recorded for later viewing by registrants and maybe used by VSA or it’s partners in marketing materials.
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